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As of 2026-08-24, Bread Financial Holdings, Inc. (BFH) has a 3-month relative strength percentile of 82 within the TickerStance CS+ADRC universe (~5,000 tickers). Its Power rating (absolute 1–99) is 64. The current market Stance is 47.8 (Neutral). Sector: Financials, ranked 4 of 11. Average daily range 3.0%, relative volume 0.57×. TickerStance reports observed regime conditions across the full CS+ADRC universe; band assignment reflects current breadth, momentum, and macro inputs computed at the daily close. Percentile ranks run from 1 (weakest) to 99 (strongest) relative to all universe members on the same date.
BFH is in a stage 2 uptrend, week 1. Currently in a 6-day base; basing ADR 3.2% (broad 3.3%). VCP detected: no. RS line below base-start high. Distance from 50d / 200d: 0.3% / 25.4%.
Relative strength across horizons plus the leadership score.
Accumulation rating, relative volume, U/D ratio, breakout-day proof.
Diluted EPS, last 8 quarters. Positive EPS uses YoY change.
BFH is held by 2 ETFs as of Jun 2026. Top owner: PSC at 0.92% weight, $21M notional.
Held by 118 ETFs · $998M across latest filings · largest weight 4.54% (MVPA).
Top 2 by value, from SEC N-PORT-P filings dated Jun 2026.
As filed in N-PORT — quarterly holdings with up to ~60-day publication lag. Not live positioning.
Strong relative strength, but attention is quiet relative to this name’s own recent norm. Academic work links low public attention to better forward returns on average — context to weigh, not a forecast.
Measures how unusual this name’s public attention is against its own 90-day history — a surprise reading, not a ranking of how watched it is versus other stocks. Intel, not a signal.
Daily range, ATR, beta, and the math for a 1-ADR stop.
YoY sales growth, last 8 quarters. Sales must back the earnings story.
TTM operating margin. Expansion = real operating leverage.
YoY common shares outstanding. Down = buyback tailwind. Up > 2% = dilution flag.
Reported figures from SEC filings. No analyst estimates or forward guidance.
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| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | BFH Jan avg: 5.19% median: 6.33% win: 75% σ: 5.55% n: 4 2022-04-12 → 2026-07-31 | BFH Feb avg: -2.85% median: -1.11% win: 50% σ: 8.58% n: 4 2022-04-12 → 2026-07-31 | BFH Mar avg: -7.62% median: -4.99% win: 25% σ: 13.48% n: 4 2022-04-12 → 2026-07-31 | BFH Apr avg: 0.34% median: -0.89% win: 40% σ: 8.60% n: 5 2022-04-12 → 2026-07-31 | BFH May avg: 5.77% median: 5.06% win: 100% σ: 5.01% n: 5 2022-04-12 → 2026-07-31 | BFH Jun avg: 3.69% median: 11.39% win: 80% σ: 21.09% n: 5 2022-04-12 → 2026-07-31 | BFH Jul avg: 13.77% median: 7.32% win: 80% σ: 13.32% n: 5 2022-04-12 → 2026-07-31 | BFH Aug avg: 0.49% median: 1.80% win: 50% σ: 8.30% n: 4 2022-04-12 → 2026-07-31 (current) | BFH Sep avg: -15.28% median: -16.95% win: 0% σ: 4.34% n: 4 2022-04-12 → 2026-07-31 | BFH Oct avg: 2.74% median: 8.55% win: 75% σ: 16.37% n: 4 2022-04-12 → 2026-07-31 | BFH Nov avg: 10.93% median: 10.87% win: 100% σ: 6.17% n: 4 2022-04-12 → 2026-07-31 | BFH Dec avg: 5.53% median: 6.55% win: 75% σ: 10.69% n: 4 2022-04-12 → 2026-07-31 |